The comprehensive findings, based on consultations with more than 20,000 people across 42 clubs leagues, 162 and 11 commercial patterns, tally with i’s story a fortnight ago that an unexpected number of Gen Z supporters — aged between nine and 25 years old — had bought around a third of the record-breaking 574,875 Euro 2022 tickets. Young fans are considered particularly hard to engage with live professional sport.
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Reporter: | Sam Cunningham |
Article: | 13816 |