Promoting & supporting worldwide participation in girls and women's football
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ID: 14486

Sex sells? An ongoing battle in Ghanaian women's football

Growing up in a staunchly conservative culture where gender roles are taken seriously, most female footballers in Ghana are under constant scrutiny regarding how they act and look.

Caught in the whirlwind of "having it all," these girls strive to be athletic, feminine and sexy to attain approval, debunk societal assumptions of their sexuality and the constant mockery of their physique.

The question is, when these boxes are ticked, will that attract more fans to the women's game?
Esther Owusua Appiah-Fei