The WST found the average viewer watched eight hours and 44 minutes of women's sport in 2022, compared with three hours and 47 minutes in 2021.
The research also showed some people watched women's sport and not men's sport in 2022. For example, 8.4m watched Women's Super League games but not Premier League.
In addition, 1.8m watched the Women's Euros but not the men's World Cup, 1.5m only watched the Women's Hundred and 1.3m only watched women's matches at the Rugby League World Cup.
Source: | |
Reporter: | Becky Grey |
Article: | 14589 |