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Northampton Town women continue their perfect start to the season

A report from University of Northampton student James Wiles as Northampton Town Women continue their perfect start to the season: Report.
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January 2023

Today

Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec

Mon	Tue	Wed	Thu	Fri	Sat	Sun
						1
2	3	4	5	6	7	8 1 matches
9	10	11	12	13	14	15
16	17	18	19	20	21	22
23	24	25	26	27	28	29
30	31

Matches

ID	Date, time	Home team		Score		Away team	Venue

YouTube

Team checklist

• Organisation

  • Team crest/logo has been uploaded for the team
    
  • Official team name used for team record
  • Official team name includes women or WFC rather than ladies or LFC
  • Team has an up-to-date business plan including (at least) marketing plan and cashflow forecast
  • Club is charter standard?

• Club

  • The "Club" field has been filled with the club or team name
  • Related (e.g. youth) teams have the same club label in their "Club" field, or there are no related teams
  • Affiliated with the men's team if there is one or there is no men's team
  • Team/club has a sister team/club
  • Training ground(s) added to "Locations" tab
  • Home playing ground(s) added to "Locations" tab

• Staff

  • Team is looking for staff
  • Chair appointed
  • First aiders appointed
  • Fixtures Secretary appointed
  • Head Coach appointed
  • Head Coach is qualified at the appropriate level
  • Manager appointed
  • Manager listed on femaleSOCCER.net
  • Marketing Executive appointed
  • Photographer appointed
  • Physiotherapist appointed
  • Press Officer appointed
  • Referees are usually readily available
  • Reporter appointed
  • Support Analyst appointed
  • Treasurer appointed
  • Webmaster appointed

• Players

  • Players are list on femaleSOCCER.net

• Channels, social media

  • Team adds news to femaleSOCCER
  • Team has at least one match in the past week or coming week
  • Team has at least one player listed with a photo
  • Team has Twitter or Facebook ID listed

• Channels

  • Team has Twitter account
  • Twitter account added to femaleSOCCER team pagentfcwomen
  • Team has a separate Twitter account from other teams in the club
  • Team Twitter account follows femaleSOCCER.net
  • Team Twitter account follows #femaleSOCCER_net_enhancements
  • Team has a website
  • Team uses a femaleSOCCER.net website
  • Team's website is list on femaleSOCCER.net "Web" tab of the team's page
  • Website shows clickable Twitter icon on each page
  • Data is up-to-date on team website
  • Team has a Wikipedia page
  • Team Wikipedia page is listed on femaleSOCCER.net team page
  • Team has a YouTube account
  • Team YouTube account is listed on femaleSOCCER.net team page
  • Team posts videos weekly (on average) to YouTube account during season
  • Team does a Goal of the Month competition

• Marketing, advertising

  • Team adds news to femaleSOCCER
  • Team has crest/logo
  • Team has at least one match in the past week or coming week
  • Team has at least one player listed with a photo
  • Team has Twitter or Facebook ID listed

• Matches

  • Team publishes match fixtures previews
  • Match preview includes data + time, teams, venue and ticket information
  • Match preview includes team line-up
  • Team has a match day programme
  • Match day programme includes channel web addresses
  • Refreshments are available at matches
  • Toilets are available at matches
  • Team publishes match results
  • Team publishes match reports
  • Team is associated with league(s) on femaleSOCCER.net
  • League table, match fixtures and results are kept up-to-date on femaleSOCCER.net
  • Team arranges friendlies out of season and when there is no match

• Finance

  • Team has a cost plan
  • Team regularly, actively pursues funds
  • The team has a kit sponsor
  • Advertising opportunities are available in the match day programme
  • Players can have separate sponsors in the match day programme
  • Team collects subs from non-professional players on a weekly basis or there are no non-professional players
  • All team profits are re-invested in the team
  • Team publishes an article about new sponsor(s)

• Building fan base

  • Add @femaleSOCCER to your tweets. femaleSOCCER will retweet most non-commercial items.
  • Find a local organisation which is good at networking, e.g. men's football team, business support services, accountants, solictors, etc.
  • Follow (Twitter and Instragram) and Like (Facebook) local organisations. They are very likely to follow back.
  • At least one local organisations will have a list of other local businesses, either as a list, or in their followers/following list.
  • DM followers on Twitter and them to retweet you regularly
  • Get the staff and team to share everything you publish. They should be happy to promote the club
  • Always send out a match preview ensuring it has date, time, venue and ticket price
  • Tag all your tweets with #YOUR_TOWN_NAME, e.g. #Huddersfield. People will be following this tag and are likely to follow you
  • Every time you publish something, try to put someone's photo or a video in it. This makes the reader more likely to engage with the article
  • Try to publish something daily. The channel platform (e.g. Twitter) likes this.
  • Go further afield than your home town. Nearby town's women's teams may not be as high up the league tiers and people may be prepared to travel to see higher quality women's football.
  • Offer a coaching session to local schools. Give a free match day passes to kids and their parents.
  • Ask businesses to put up posters advertising the team and/or matches.
  • Submit match reports to local media. Newspapers, radio, etc.

Many more checklist items to follow.

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